About
I’m a French Graphic Designer and Art Director, currently living and working in New York.
I create visual communication for many different areas such as: publishing, branding, personal and commission based projects. I have a love for typography and color, and in most cases they play a big part in my final visuals.
After graduating from the School of Visual Communication (ecv Paris) in 2014, I moved to New York and work as a Freelancer for many different clients.
Please get in touch if you would like more information and if you are interested in collaborating with me.
Projects
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01. Edition Kuir
Edition Kuir is a fashion brand based in New York, specialized in creating bespoke items in select leather from France.
In collaboration with Adrien Menard I created a visual identity that reflected the style of the brand: logo, stationary and packaging
We also worked on the art direction and the pictures of the poster campaign.Stylist: Julie Lemarechal
Model: Alice Moireau -
02. WOT
I worked in collaboration with Adrien Menard on the visual identity of WOT WorkOut Truck. A mobile fitness community based in Annecy (FR). We created a logo by looking at the lines of movement that represent the energy of this new concept. The logo was then carefully applied to different communication media such as the truck, website, stationery, tee shirts, all social media communications and flyers.
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03. USA
USA Network came to Loyal kaspar with a new brand strategy "USA, we the bold". I designed and created a custom typeface for the new brand identity who has been developed by font bureau. This typeface is realised in 4 weights: Thin, light, regular and bold. It's based on the USA logo shape.
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04. Collection Paradis
Lookbook Spring/Summer 2016 for the French fashion Brand Mazarine Paris. Photography by Linus Ricard.
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05. Twelve Nails Salon .Inc
It's a project that I made with Adrien Menard and Marie Farcis. An analyse about the Nails Shop visual identities through Broadway Av. Brooklyn. This research result by the creation of a visual identity for a fictive Nails Shop in NY. Represented on a screen printing poster.
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06. Collection Rang 962.2
Lookbook Fall/Winter 2015 for the French fashion Brand Mazarine Paris. Photography by Sasha Marro.
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07. Walter Gropius
Creation of a website dedicates has Walter Gropius's retrospective to the Museum of Art Modern of Paris. The website try to retranscribe " Bauhaus Style " according to the rules of the architect, the designer and the German town planner, Walter Gropius the founder of the Bauhaus. Collaboration with: Margot Retif.
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08. Théâtre du Châtelet
The Chatelet Theater in Paris specializes in Music. In this project I played with letters mimicking a classical music composition to design a poster with a program in the back.
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09. Filiation Part/1
This is a reflection of the life of my mother. I challenged myself to create something that represents human feelings over a lifetime. By hand knotting yarn I built point by point - using color to represent hapiness, sadness, love, pride, hope and suffering - her life as a tangable symbol of a human experience wich will hopefully make the emotions palpable.
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10. Filiation Part/2
This project is a collection of editorials, picture archiving and testimonials. A tribute to the memory of the life of my mother.
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11. Muji
"Muji" is a japanese word that means a quality object unmarked by brands. In this project I made different posters using definitions and simple illustrations of Muji products.
I also worked on a lookbook with the Muji collection represented like a "jeu de 7 familles".
Publications
2017 – It's Nice That
2017 – Back Catalogue,.
2015 – Wallpapers Magazine, Graduate Directory.
2015 – Best of Diplomes, ecv Paris.
Exhibitions
2015 –Graphic Design Festival Paris, Espace Buffon Paris.
2012 – Aller/Retour vers le Futur, Gaîté Lyrique, Paris.
Credit
Webdesign by Victoire Coyon
Development by Paul Gacon
Typeface by Adrien Menard
Contact
Brooklyn, New York
@victoirecoyon
Projects
Edition Kuir is a fashion brand based in New York, specialized in creating bespoke items in select leather from France.
In collaboration with Adrien Menard I created a visual identity that reflected the style of the brand: logo, stationary and packaging
We also worked on the art direction and the pictures of the poster campaign.
Stylist: Julie Lemarechal
Model: Alice Moireau
I worked in collaboration with Adrien Menard on the visual identity of WOT WorkOut Truck. A mobile fitness community based in Annecy (FR). We created a logo by looking at the lines of movement that represent the energy of this new concept. The logo was then carefully applied to different communication media such as the truck, website, stationery, tee shirts, all social media communications and flyers.
USA Network came to Loyal kaspar with a new brand strategy "USA, we the bold". I designed and created a custom typeface for the new brand identity who has been developed by font bureau. This typeface is realised in 4 weights: Thin, light, regular and bold. It's based on the USA logo shape.
Lookbook Spring/Summer 2016 for the French fashion Brand Mazarine Paris. Photography by Linus Ricard.
It's a project that I made with Adrien Menard and Marie Farcis. An analyse about the Nails Shop visual identities through Broadway Av. Brooklyn. This research result by the creation of a visual identity for a fictive Nails Shop in NY. Represented on a screen printing poster.
Lookbook Fall/Winter 2015 for the French fashion Brand Mazarine Paris. Photography by Sasha Marro.
Creation of a website dedicates has Walter Gropius's retrospective to the Museum of Art Modern of Paris. The website try to retranscribe " Bauhaus Style " according to the rules of the architect, the designer and the German town planner, Walter Gropius the founder of the Bauhaus. Collaboration with: Margot Retif.
The Chatelet Theater in Paris specializes in Music. In this project I played with letters mimicking a classical music composition to design a poster with a program in the back.
This is a reflection of the life of my mother. I challenged myself to create something that represents human feelings over a lifetime. By hand knotting yarn I built point by point - using color to represent hapiness, sadness, love, pride, hope and suffering - her life as a tangable symbol of a human experience wich will hopefully make the emotions palpable.
This project is a collection of editorials, picture archiving and testimonials. A tribute to the memory of the life of my mother.
"Muji" is a japanese word that means a quality object unmarked by brands. In this project I made different posters using definitions and simple illustrations of Muji products.
I also worked on a lookbook with the Muji collection represented like a "jeu de 7 familles".
Publications
2017 – It's Nice That
2017 – Back Catalogue,.
2015 – Wallpapers Magazine, Graduate Directory.
2015 – Best of Diplomes, ecv Paris.
Exhibitions
2015 –Graphic Design Festival Paris, Espace Buffon Paris.
2012 – Aller/Retour vers le Futur, Gaîté Lyrique, Paris.
Credit
Webdesign by Victoire Coyon
Development by Paul Gacon
Typeface by Adrien Menard
Contact
Brooklyn, New York
@victoirecoyon